KIWI BOTANICALS SKINCARE / CREATIVE DIRECTION

KIWI BOTANICALS SKINCARE

Led creative direction for Kiwi Botanicals, a direct-to-consumer skincare startup within P&G Beauty. Owned the brand’s visual identity and end-to-end expression, including visual systems, packaging design, and digital-first storytelling. Partnered closely with cross-functional teams and managed an internal design team to deliver cohesive creative across social, email, eCommerce, and launch touchpoints—grounded in contemporary wellness aesthetics and performance-driven digital best practices.