GoodSkin MD / CREATIVE DIRECTION

 

GOODSKIN MD (LAUNCH FALL 2021)

Creative direction for the launch of GoodSkin MD, a new P&G Beauty skincare brand. Helped define the brand's visual expression through product and talent photography, translating the emerging identity into digital consumer touchpoints including eCommerce, retailer, social, and CRM. Led all creative decisions across casting, styling, wardrobe, product storytelling, and on-set art direction in partnership with VaynerMedia.

ABOUT US-Key-Visual-2_RFC_0731_1_1x1.jpg
Gentle-Cleanser_hand-in-use_2694_1_1x1.jpg
Gentle-Cleanser_Application_1001_1_1x1.jpg
Gentle-Cleanser_talent-in-situ_0831_1_1x1.jpg
Night-Cream_talent-in-situ_1895_1_1x1.jpg
Key-Visual-1_Collection_2082_2b_1x1.jpg
Night-Cream_in-situ_0087_2_1x1.jpg
RFC_talent-in-situ_1705_1_1x1.jpg
Gentle-Cleanser_Benefit_2247_1_1x1.jpg
BFS_Benefit_1688_1_1x1.jpg
BFS_in-situ_0400_2_1x1.jpg
SPF_talent-in-situ_1306_1_1x1.jpg
Night-Cream_Hand-in-use_2612_4_1x1.jpg
BFS_Application_0333_1_1x1.jpg
Gentle-Cleanser_in-situ_0242_1_1x1.jpg
SFS_Benefit_1778_1_1x1.jpg
SPF_in-situ_0450_1_1x1.jpg
SFS_Talent-in-situ_1430_1_1x1.jpg
SFS_Application_0319_1_1x1.jpg
BFS_talent-in-situ_0630_2_1x1.jpg
RFC_Application_0523_1_1x1.jpg
SPF_Benefit_2243_1_1x1.jpg
RFC_Benefit_1869_1_1x1.jpg
RFC_hand-in-use_2581_3_1x1.jpg

← BACK TO DESIGN

 
 

NEXT ➤

GoodSkin MD