dermaGEEK Skincare / CREATIVE DIRECTION

 

DERMAGEEK (NATIONAL LAUNCH FALL 2021)

Creative direction for the launch of dermaGEEK, a new P&G Beauty skincare brand. Helped define the brand's visual expression through product and talent photography, translating the emerging identity into digital consumer touchpoints including eCommerce, retailer, social, and CRM. Led all creative decisions across casting, styling, wardrobe, product storytelling, and art direction in partnership with VaynerMedia.

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NourishingFacialMoisturizerSPF_Application_0082-2.jpg
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GentleCleanser_InHand_Gradient_0099-2.jpg
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NourishingFacialMoisturizerSPF_Benefit_0259-2.jpg
NightCream_Benefit_0045-2.jpg
NourishingFacialMoisturizer_InHand_Gradient_0208-2.jpg
FortifyingSerum_Application_0426-2.jpg
GentleCleanser_Ingredients_Gradient_0029-1.jpg
NourishingFacialMoisturizerSPF_Application_0413-1.jpg
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SmoothingSerum_InHand_Gradient_0138-2.jpg
NourishingFacialMoisturizerSPF_Benefit_0133-2.jpg
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